ABOUT THE COURSE
Our course has been designed to meet the needs of professionals in the industry looking to enhance their skills and knowledge. Throughout this learning journey, you will have access to:
Practical Experience: Get acquainted with the production line of paper and paperboard for packaging and gain valuable insights into each stage of the process, from conception to the final packaging.
Exclusive Content: Receive access to updated and relevant content covering the latest trends and practices in the packaging industry. The curriculum also features innovations in packaging found in retail outlets in Europe and major international fairs, such as SIAL, the world’s largest food fair held in France, and Interpack, which brought together the global packaging industry in May of this year in Germany.
Networking: Connect with other industry professionals, exchange experiences, and create collaboration opportunities that can further boost your business.
The participants will have the opportunity to take a guided tour of the MD Papéis factory, a manufacturer of paperboard for packaging, which has been operating in this market since 1945, in Caieiras (SP). This is a way to relate the theoretical content of the course to the practical experience of the industrial plant.
Topics covered in the course:
Design, paper and paperboard manufacturing and inclusion of PCR, consumer trends and packaging, colors, prepress, lamination/extrusion/metallization, inks and varnishes, testing for paper, paperboard and their packaging, packaging design, paper packaging, properties and applications of paperboard, offset, flexo, rotogravure, and digital printing processes, graphic finishes, carton packaging, die-cutting process, folding and gluing process, color management, labeling and environmental symbology, innovation concepts, certifications, circular economy, and sustainability.
Application of Practical Knowledge:
The development of packaging projects in groups allows participants to apply theoretical knowledge, reinforcing learned concepts, and develop practical skills essential for operating in the paper and paperboard packaging market.
Sistema de avaliação
Participants who have achieved a minimum attendance of 80% of the total course hours on the course platform, including live sessions, and have presented their packaging project, will be entitled to receive a completion certificate.
date
June 24th to 28th | In-person meeting: July 6th.
OBJETIVO
Os principais objetivos do curso são:
· Pensar fora da caixa e identificar oportunidades para inovar, destacar seu na gôndola e explorar a embalagem como ferramenta de venda;
· Aprender a desenvolver um design de embalagem com apelo visual que atenda às demandas de praticidade, conveniência e segurança do produto embalado.
· Entender como desenvolver uma especificação técnica de embalagem, que garanta a proteção do produto, além de atender aos requisitos de processabilidade, custos e transporte.
· Considerar no projeto da embalagem as características do produto, seu tempo de vida útil nas prateleiras, os processos de empacotamento e envase; cadeias de transporte e distribuição; sem esquecer os aspectos de produtividade e sustentabilidade.
· Aprender a utilizar metodologia que contemple todas as etapas do projeto de embalagens, evitando pular etapas e garantir um resultado mais assertivo, e sem retrabalho, o conhecido “fazer certo da primeira vez”.
· Entregar aos consumidores produtos com qualidade, além da valiosa experiência de unboxing.
Elaborar um bom projeto de embalagem é fundamental para ter uma visão ampla em relação ao que precisa ser feito, antecipar e corrigir falhas, e definir o caminho mais eficiente para o sucesso, desde a sua concepção até o consumo e disposição final da embalagem.
Sistema de avaliação
Terá direito ao certificado de conclusão o participante que tiver obtido frequência mínima de 80% do total de horas-aula do curso na plataforma Moodle + lives e apresentar o projeto de embalagens.
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