PLASTIC PACKAGING

Following the path of the previous publications of the Better Packaging. Better World collection, we aim, with this new book, to shed light on plastic packaging, covering the entire chain, from conception to final disposal. All of the authors dedicated their time to explain the latest developments in this area while Instituto de Embalagens’ content curation team was attentive to coherently organize the information.

Plastic packaging is undergoing a moment of truth: environmental non-governmental organizations (NGOs) and the media condemn the material. Instead of only looking at the surface, everyone should encourage education. Plastic must not end up in the sewer, rivers, and the sea, and neither be disposed of in landfills or other places. It is necessary to explain the benefits of plastic, show the applications, its unique attributes, the relation of the material’s weight versus what it can preserve, and the improvement of the shelf life of several products.

We understand that we must raise awareness among the population and packaging developers, professionals that make choices about packaging in different companies. They must understand the possibilities and applications of plastic packaging. This book provides information that guides the decision-making process and allows the plastic to reach its full potential.

Plastic is present in more than 60% of the packaging produced, contributing with unique attributes such as flexibility, durability, barriers, material weight ratio versus the amount of protected product, and numerous applications. Plastics also make products accessible to much more people.

We need to have an unbiased and impartial bibliography and a speech to guide the durable goods, consumer, and plastic transformation industries. Such references can respond to the attacks and provide clarifications: plastic is sustainable and useful to society.

The coauthors understood the challenge and sought updated information to reach the expected result. We aimed to explain the benefits of plastic packaging and how we should work to use them without compromising future generations.

Better Plastics Packaging. Better World!